Messengers vs email: why messages get read more often

Frequently asked questions

1. 01 How much more often are messages read in messengers than email?

   Noticeably more often: per industry benchmarks, around 98% of WhatsApp messages are opened versus about 20% for email. That's the main reason messengers have become a stronger channel for direct contact with a customer.

2. 02 Why do messengers have higher visibility?

   Because the message lands right in an app the person uses daily and doesn't drown in a crowded inbox. Higher visibility means the same message is more likely to be seen on time.

3. 03 Does this mean email is no longer needed?

   No. Email remains strong for long content, documents and formal campaigns. Messengers win at fast direct contact, so the channels complement rather than replace each other.

4. 04 Can these figures be compared directly?

   Carefully: messengers and email have different contexts and expectations, so open-rate figures aren't fully comparable. It's more correct to compare trends within one channel than to conclude «channel X is better».

5. 05 What does this difference mean for sales?

   That for fast, time-sensitive messages — confirmations, reminders, a reply to an enquiry — a messenger is more reliable: it's more likely to be read on time. That's why the channel's high visibility matters.