About the publication
Where the Convindex figures come from
We compile benchmarks, statistics and trends for social commerce. Every figure carries a primary source and a year, and where the data is platform-self-reported we say so. Every report is signed by a real author.
- Primary sources
- UK / EN / RU
- A source for every figure
Our principles
- 01
Who pays us
We are not an agency and belong to no tool. Data cannot be bought.
- 02
Primary sources
We rely on original studies and official data, not aggregator reprints.
- 03
Honest numbers
Every number has a source and a year. No “studies show”.
- 04
Transparency
We flag forecasts and self-reported data separately, and give ranges rather than one “correct” figure.
What we write about
Benchmarks and statistics for selling in Instagram Direct, WhatsApp and Messenger: conversion, response time, automation ROI and market trends — with a source on every figure.
Browse topics →Authors
- Aisha Khan Automation analyst
Aisha measures the payoff of reply automation: she calculates bot ROI and the effect of response speed on conversion in real ranges, not promises.
- Andrii Marchenko Data editor
Andrii has collected and verified social-commerce data for over seven years, turning industry reports, benchmarks and public sources into vetted numbers.
- Emma Schulz Conversion analyst
Emma has analysed sales funnels and checkout behaviour for over six years, breaking Direct, WhatsApp and cart conversion down into clear, sourced benchmarks.
- Kenji Tanaka Market researcher
Kenji tracks channel reach and social-commerce market trends, matching public platform data and industry reports into year-over-year dynamics.
Get in touch
convindex@outlook.comHave a question, a suggestion, or spotted an error? Write to us — we reply.