Data cluster
Conversion benchmarks
Lead-to-sale conversion reference points for chat: the DM funnel, typical drop-off, and where automation recovers the most orders.
- 07 reports
- UK / EN / RU
Lead report
Returns in online retail: how much goes back
Online items are returned roughly three times more often than in-store, and category spread is severalfold. 2026 return-rate data with sources.
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Shipping cost as a reason for cart abandonment
Shipping cost is the most-cited reason shoppers abandon carts. Data on free-shipping thresholds and their effect on conversion, with sources.
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The ecommerce funnel: from cart to payment in numbers
How many visitors add to cart and how many finish checkout: 2026 funnel-stage benchmarks with sources.
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Mobile and desktop conversion: a gap that keeps narrowing
Mobile carries most ecommerce traffic and still converts below desktop — but the gap has halved. Device conversion data with sources.
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Why shoppers abandon carts: the top reasons, by the data
What makes buyers abandon a cart before payment: data on extra costs and complex checkout — with primary sources.
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Conversion benchmarks for Direct, WhatsApp and Messenger
Rough conversion benchmarks for Direct, WhatsApp and Messenger: what to expect from chat and where the biggest sales losses hide.
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Conversion and Lost Sales: Where the Funnel Really Leaks
Why there is no single 'normal' conversion rate and where the biggest losses hide: data on cart abandonment and the reasons buyers drop off — with sources.
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