Data cluster

Market trends

A read on the social-commerce market: size, growth rate and the key trends across Ukraine and Europe, refreshed every year.

Lead report Aug 16, 2026

Social commerce by region: mature against growth market

The US grows at 10% a year, Southeast Asia at 31%. Regional social commerce growth data to 2030, with sources.

Six in ten Gen Z shoppers used AI when buying, and almost 60% used it specifically to discover products. Data on a shifting discovery channel.

Traffic to retail sites from AI sources rose almost fourfold in a year, and most consumers have already tried shopping with AI. Data with sources.

2026 estimates of the social commerce market range from $1.6tn to $2.6tn depending on the researcher. Why — and what to do with that.

How much higher message visibility is in messengers versus email: data on open rates in WhatsApp and email — with a source.

How far Instagram has become a place to buy, not just browse: data on the share of users who purchase in the app — with a source.

Key social-commerce numbers for 2026: how many people buy on Instagram, how response speed drives conversion, and what messenger automation returns.