Data cluster
Sales channel benchmarks
Comparative data across Instagram, WhatsApp and Messenger — reach, open rate and engagement, each figure with a transparent source and year.
- 07 reports
- UK / EN / RU
Lead report
Email, SMS and push: which of these numbers compare
Email opens sit at 21%, SMS at 90–98%. But they're measured differently. 2026 channel engagement data with the methodology explained.
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Live commerce: stream conversion against a normal store
Live streams convert several times better than classic ecommerce. Data on live commerce market size and stream conversion, with sources.
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The scale of Telegram: a billion users and 2.4m channels
Telegram passed a billion monthly active users. Data on audience, channels and the share on paid subscriptions, with sources.
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The scale of TikTok Shop: what runs through a video storefront
TikTok Shop became the fastest-growing social commerce channel within a year. Data on GMV, market share and seller count, with sources.
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Instagram and business: how many follow and buy
How closely Instagram users are tied to businesses: data on brand follows and weekly shopping — with a source.
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WhatsApp Business as a channel: the scale in numbers
How big the channel of business-to-customer messaging is: Meta data on WhatsApp Business and people-to-business conversations — with sources.
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Channel Benchmarks: Instagram, WhatsApp and Messenger in Numbers
How many people follow and message businesses directly: Meta's platform data across Instagram, WhatsApp and Messenger — a source on every figure.
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