Author

Aisha Khan

Automation analyst

Aisha measures the payoff of reply automation: she calculates bot ROI and the effect of response speed on conversion in real ranges, not promises.

Articles by this author

Six in ten Gen Z shoppers used AI when buying, and almost 60% used it specifically to discover products. Data on a shifting discovery channel.

Gartner projects agentic AI will autonomously resolve 80% of common issues by 2029. We set the forecast against current data.

Two-thirds of consumers expect real-time replies, and lead value decays within the first minutes. Data on the cost of delay, with sources.

Shipping cost is the most-cited reason shoppers abandon carts. Data on free-shipping thresholds and their effect on conversion, with sources.

Telegram passed a billion monthly active users. Data on audience, channels and the share on paid subscriptions, with sources.

How closely Instagram users are tied to businesses: data on brand follows and weekly shopping — with a source.

How much businesses save on support with chatbots and under what conditions: data on the savings and their limits — with primary sources.

How much automation really saves and under what conditions: data on support cost savings, chatbot adoption and market growth — with sources.

What every minute of delay costs: data on how first-reply speed drives lead qualification and conversion — with primary sources for every figure.