Author
Andrii Marchenko
Data editor
Andrii has collected and verified social-commerce data for over seven years, turning industry reports, benchmarks and public sources into vetted numbers.
Articles by this author
08
Social commerce by region: mature against growth market
The US grows at 10% a year, Southeast Asia at 31%. Regional social commerce growth data to 2030, with sources.
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What customers think about AI in support
Two-thirds of customers would prefer companies stopped using AI in support — even as deployment grows. Data on consumer attitudes.
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Three minutes of waiting: when customers close the chat
Past three minutes of waiting more than half of customers abandon the chat, and satisfaction drops every minute. Chat wait-time data with sources.
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Email, SMS and push: which of these numbers compare
Email opens sit at 21%, SMS at 90–98%. But they're measured differently. 2026 channel engagement data with the methodology explained.
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Returns in online retail: how much goes back
Online items are returned roughly three times more often than in-store, and category spread is severalfold. 2026 return-rate data with sources.
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How many people buy directly on Instagram: what the data says
How far Instagram has become a place to buy, not just browse: data on the share of users who purchase in the app — with a source.
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WhatsApp Business as a channel: the scale in numbers
How big the channel of business-to-customer messaging is: Meta data on WhatsApp Business and people-to-business conversations — with sources.
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Social Selling Statistics 2026: The Key Numbers
Key social-commerce numbers for 2026: how many people buy on Instagram, how response speed drives conversion, and what messenger automation returns.
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