Author
Emma Schulz
Conversion analyst
Emma has analysed sales funnels and checkout behaviour for over six years, breaking Direct, WhatsApp and cart conversion down into clear, sourced benchmarks.
Articles by this author
09
AI as a shopping channel: retail traffic up fourfold
Traffic to retail sites from AI sources rose almost fourfold in a year, and most consumers have already tried shopping with AI. Data with sources.
Read report
Response SLAs: what a written rule is worth in numbers
Companies with a formal speed rule hit the 15-minute standard almost twice as often. Data on the effect of SLAs and automation, with sources.
Read report
Deflected or resolved: the metrics gap in AI support
AI keeps over 45% of contacts away from humans but fully closes only around 14%. Data on the deflection-resolution gap, with sources.
Read report
The ecommerce funnel: from cart to payment in numbers
How many visitors add to cart and how many finish checkout: 2026 funnel-stage benchmarks with sources.
Read report
The scale of TikTok Shop: what runs through a video storefront
TikTok Shop became the fastest-growing social commerce channel within a year. Data on GMV, market share and seller count, with sources.
Read report
Messengers vs email: why messages get read more often
How much higher message visibility is in messengers versus email: data on open rates in WhatsApp and email — with a source.
Read report
Why shoppers abandon carts: the top reasons, by the data
What makes buyers abandon a cart before payment: data on extra costs and complex checkout — with primary sources.
Read report
Conversion benchmarks for Direct, WhatsApp and Messenger
Rough conversion benchmarks for Direct, WhatsApp and Messenger: what to expect from chat and where the biggest sales losses hide.
Read report
Conversion and Lost Sales: Where the Funnel Really Leaks
Why there is no single 'normal' conversion rate and where the biggest losses hide: data on cart abandonment and the reasons buyers drop off — with sources.
Read report