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#trends
6 articles
Social commerce by region: mature against growth market
The US grows at 10% a year, Southeast Asia at 31%. Regional social commerce growth data to 2030, with sources.
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How Gen Z finds products: AI instead of search
Six in ten Gen Z shoppers used AI when buying, and almost 60% used it specifically to discover products. Data on a shifting discovery channel.
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AI as a shopping channel: retail traffic up fourfold
Traffic to retail sites from AI sources rose almost fourfold in a year, and most consumers have already tried shopping with AI. Data with sources.
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Social commerce forecasts diverge by a factor of three
2026 estimates of the social commerce market range from $1.6tn to $2.6tn depending on the researcher. Why — and what to do with that.
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Messengers vs email: why messages get read more often
How much higher message visibility is in messengers versus email: data on open rates in WhatsApp and email — with a source.
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How many people buy directly on Instagram: what the data says
How far Instagram has become a place to buy, not just browse: data on the share of users who purchase in the app — with a source.
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