Tags
#benchmarks
20 articles
Three minutes of waiting: when customers close the chat
Past three minutes of waiting more than half of customers abandon the chat, and satisfaction drops every minute. Chat wait-time data with sources.
Read report
Email, SMS and push: which of these numbers compare
Email opens sit at 21%, SMS at 90–98%. But they're measured differently. 2026 channel engagement data with the methodology explained.
Read report
Real-time expectations: how fast a lead loses value
Two-thirds of consumers expect real-time replies, and lead value decays within the first minutes. Data on the cost of delay, with sources.
Read report
Returns in online retail: how much goes back
Online items are returned roughly three times more often than in-store, and category spread is severalfold. 2026 return-rate data with sources.
Read report
Live commerce: stream conversion against a normal store
Live streams convert several times better than classic ecommerce. Data on live commerce market size and stream conversion, with sources.
Read report
Response SLAs: what a written rule is worth in numbers
Companies with a formal speed rule hit the 15-minute standard almost twice as often. Data on the effect of SLAs and automation, with sources.
Read report
Shipping cost as a reason for cart abandonment
Shipping cost is the most-cited reason shoppers abandon carts. Data on free-shipping thresholds and their effect on conversion, with sources.
Read report
The ecommerce funnel: from cart to payment in numbers
How many visitors add to cart and how many finish checkout: 2026 funnel-stage benchmarks with sources.
Read report
First response time by channel: chat, email, social
How long businesses take to respond in each channel and what customers expect: 2026 first-response benchmarks with sources.
Read report
The scale of TikTok Shop: what runs through a video storefront
TikTok Shop became the fastest-growing social commerce channel within a year. Data on GMV, market share and seller count, with sources.
Read report
Mobile and desktop conversion: a gap that keeps narrowing
Mobile carries most ecommerce traffic and still converts below desktop — but the gap has halved. Device conversion data with sources.
Read report
How much faster than competitors are you at replying
How slowly the market replies and why speed is an accessible competitive edge: data on companies' first-response time — with a source.
Read report