Tags
#social commerce
4 articles
Social commerce by region: mature against growth market
The US grows at 10% a year, Southeast Asia at 31%. Regional social commerce growth data to 2030, with sources.
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Social commerce forecasts diverge by a factor of three
2026 estimates of the social commerce market range from $1.6tn to $2.6tn depending on the researcher. Why — and what to do with that.
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The scale of TikTok Shop: what runs through a video storefront
TikTok Shop became the fastest-growing social commerce channel within a year. Data on GMV, market share and seller count, with sources.
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How many people buy directly on Instagram: what the data says
How far Instagram has become a place to buy, not just browse: data on the share of users who purchase in the app — with a source.
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