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Instagram and business: how many follow and buy
How closely Instagram users are tied to businesses: data on brand follows and weekly shopping — with a source.
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How many people buy directly on Instagram: what the data says
How far Instagram has become a place to buy, not just browse: data on the share of users who purchase in the app — with a source.
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Social Selling Statistics 2026: The Key Numbers
Key social-commerce numbers for 2026: how many people buy on Instagram, how response speed drives conversion, and what messenger automation returns.
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Channel Benchmarks: Instagram, WhatsApp and Messenger in Numbers
How many people follow and message businesses directly: Meta's platform data across Instagram, WhatsApp and Messenger — a source on every figure.
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